Media Musings Blog Archive I Think She Ready
Canadian based online store, SSENSE collaborated with Iggy Azalea, FKi and Diplo on their song ‘I Think She Ready’ to launch the world’s first ever shoppable music video.
Screenshot from Think She Ready music video on Youtube
Using interactive hotspot energy by wireWAX, consumers can click on a piece of clothing in the video where a pop up of the clothing description will appear.
They can essentially purchase it right there and then. AMAZING!!
I think this might just be the start of something wonderful.
This quote sums up what I want to say perfectly.
"People often wonder what performers are wearing, where they can purchase that item we have bridged that gap." Rami Atallah, CEO of SSENSE.
Ever since MTV came about, music videos have been used as an advertising tool for product placement and such. This music video has just taken it a step further to incorporate consumer interactivity.
The technology provided by wireWAX overlaps the worlds to Music, Fashion and Commerce.
Soon, more and more musicians will integrate this technology in their music videos.
Screenshot of Think She Ready music video on Youtube
I fiddled around with the music video and I must say, it did provide a unique and interesting experience for me as a consumer.
As an avid online shopper and this experience did add that special something normal online stores didn have.
The way I see this Shoppable Music Videos thing is similar to other online sites and blogs.
As consumers, we like having links that take us from one page to the other in just a click of a button.
That why we love the internet so much!
We live in the want it now! culture and with the technology we have these days, we can have it now!
This music video is caters to thatimmediacy we want.
There has been some debate on whether or not people will take on to the whole shoppable music video idea.
There might be some problems with the current interface used, but I think all of that can be improved and it will catch on.
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